Geroge Packwood, the Celebrated Razor Strop Maker and Author of the Goldfinch's Nest.
Pubd. As the Act directs 23 July, 1796.
Stipple engraving 95 x 175mm, 3¾ x 6¾inches. Trimmed inside plate with false margins added.
George Packwood was a middle-class businessman with a product and a desire to get rich. In 1794 he published his an advertisement for his razor strop and paste in the London Times. Like all good advertisers, he knew that repetition was essential if he wanted to attract public attention. His first target was London coffeehouses and the middle- to upper-class men who frequented them. As his business and his name grew, Packwood expanded his advertising efforts to country newspapers. He eventually captured markets in all the cites and large fashionable towns of Great Britain. Packwood made a show of his outrageous, original, and ever-changing attempts to capture public attention. He believed that his advertisements had entertainment as well as commercial value, and to illustrate this he published a compilation of his advertisements "Packwood's Whim: The Goldfinch's Nest; or the Way to Get Money and Be Happy", this booklet was a shameless attempt to glorify Packwood, both for his razor strops and his advertising prowess. This frontice shows his tactic of suprising his customers with packaged, spherical, yellow balls of paste in circular boxes that resembled, upon Packwood's suggestion, the nest of a goldfinch.
[Ref: 12888] £110.00